If you're a writer/screenwriter and a woman -- or you write stories/screenplays that appeal to women & are constantly told that "women don't go to the movies" so you shouldn't bother to write anything that's targeting them... check out this article over at AWFJ Women on Film.

It says in part: "Flixter reports that New Moon is seeing more than twice the activity on Flixster as the biggest grosser of the year, Transformers: Revenge of the Fallen did at a similar time before its release.

"If the boys can be targeted by Hollywood with movies that pander to their basest instincts — toys! explosions! Megan Fox! — then I suppose we must see it as a sign of progress that girl audiences are getting the same treatment: sighing! moon eyes! Robert Pattinson!

"If the Flixster measure is right, and New Moon becomes the top-grossing movie of the year, how will Hollywood frame its success in order to maintain its delusion that women don’t go to the movies?" (Read the whole article.)